Please Kindly Distribute This Survey To Your Members - Chinese Americans aged 18-29 (The Millennial Consumers) Many Thanks

posted Oct 20, 2011, 1:48 PM by Yongli Wang   [ updated Oct 20, 2011, 1:50 PM ]
fromIrene Leung

Dear Educators/ Administrators and Chinese Community Leaders,

Greetings! Allow me to introduce myself. My name is Irene Leung, President of Gulf Coast Chinese American Association in Sarasota, Florida.

Dr. Sadie Stetson of Ringling College of Art and Design in Sarasota, Florida, has just requested our help for her class research. We would need our kind consideration to help seek the right demographic participants in a study as part of student research for the 2011-2012 National Student Advertising Competition (NSAC). Each year a corporate sponsor provides a case study outlining the history of its product and current advertising situation. This year’s sponsoring client has asked for a campaign that will specifically gain insight from African American, Hispanic and Chinese Millennial consumers between the ages of 18 and 29 years old. The data gathered will be used to uncover key consumer perceptions among the above demographics.

We are proactively seeking Chinese Americans who have lived in the U.S. for substantial enough time to be our candidates. The age group is 18-29 (The Millennial Consumers). This survey, is to gather statistics of what their hobbies and favorite places- both cyber and in real life, where they desire most to hang out and have what kind of entertainments.

It only will take a short while to complete this survey, and this will be so very crucial for us to get more accurate statistics to better serve the consumer needs in the future. 

We thank you in advance for your referralsparticipation to this survey.

Most Sincerely Yours,

Irene Leung, President
Gulfcoast Chinese American Association

Sacred Heart Alumni
Hunter College, New York, SUNY Alumni
FIT, New York, CUNY Alumni
Jones International University, Co. Alumni (MBA)

Survey Questionnaire

Age: _____________

Ethnicity: _(You need to be of Chinese Descent)_______________
Location: _____________

Do you volunteer?_________  Where? _______________

Do you speak another language? ______Which? __________________

What types of events do you regularly attend? _____________________________________________________________


What are your hobbies? _______________________________________________________________________________


What is your favorite place to hang out? ______________________________________

What websites do you frequently visit?________________________________________________________________ 


What social networks do you use the most/have an account on?


What’s your favorite TV channel/TV show? _____________________________________________________________________


What’s your favorite band/musician?_______________________________________

What’s your favorite radio station? ____________________________

What’s your favorite car/brand?______________________________________